Miami Beach's city commission voted 4-3 on September 10 to approve negotiating a $4 million GTA VI ad campaign with Rockstar, with ads set to begin October 15.

Dexerto reports the commission approved negotiations 4-3 for a $4 million campaign covering beach umbrellas and chairs, plus a "Welcome back to Vice City" sign planned for the Kaseya Center roof; one commissioner said the city may push for a higher fee.